About

General Store is a content shop that offers full production and post services operated by its founding partners Navin Ramaswaran (Director), Peter Miller (Senior Editor) and Cullen Fairfield (Producer). With over a decade of experience in XM and branded content, the guys bring knowledge, passion and a whole lotta personality to each project.

With a story driven approach, General Store creates engaging and shareable content to help amplify your XM activation or brand story online and beyond.

Navin, Peter and Cullen have had the good fortune to work with some amazing agencies, brands and organizations over the years including WestJet, Canada Goose, EA, PepsiCo, Volkswagon, Disney, Lexus and Playtex to name a few.